There was a problem.
ITRS Group developed a brilliant piece of software named Geneos which provides their customers with real-time visibility of the performance of their technology. They were looking for a strong print piece to aid them in explaining and pitching the Geneos system to larger companies.
I helped solve it.
Reading the current written description of what Geneos offered was a bit confusing as it was a pretty complex system. The solution here was to explain the entire thing visually and couple that with smaller, more digestible chunks of information.
I devised a plan to sum up what Geneos does in just three words: Collect. Analyze. Visualize. This became the base for a tri-fold cover that would explain Geneos at a glance, and then open to reveal a more in-depth explanation of how the system works. This was all contained within a folder package that could be left with potential clients after a pitch. I also had the opportunity to be on press for this project and watching the printer’s head spin (in a good way) while working to match the lines up was a ton of fun.