There was a problem.
Panasonic asked us to come up with a campaign to promote their new Link2Cell phones – a Bluetooth-powered cordless phone that syncs with your cell phone.
I helped solve it.
We wanted this to be something that would serve to inform as well as entertain. We proposed the idea of directing a video shoot to compile a series of videos that explained exactly what the product does while injecting a bit of humor. These videos would all live on a responsive website that the consumer can access through scanning a QR code on the product box. The goal was to give people instant access to key information about the product as they were shopping. It was reported back to us that this relatively small campaign boosted sales of the product drastically.