There was a problem.
Douglass Residential College, an all-women’s program within Rutgers University, felt they were missing a unique identity and voice on campus.
I helped solve it.
A campaign was created based on their traditional Douglass red pine tree, rich history, and beautiful photos of the campus and halls. The final logo featured the red pine tree and a threaded / mesh texture to drive home the concepts of connections and bonding. The logo quickly made it’s way onto almost every piece of collateral you can imagine.
In addition to the number of print pieces, this project also included a fully responsive website design that highlighted events, teachers, and classes for DRC members.