There was a problem.
StudyCalifornia.us connects prospective students to universities all over California. They wanted an identity that would appeal to students from all over the world.
I helped solve it.
With a global audience in mind, the logo started to take shape focusing on eye-catching colors and movement. At a certain point I ran it past our team and we did some more research. We found that California is apparently one of the most recognizable state shapes in the world, who knew? StudyCA loved the idea of featuring the state shape in the logo and giving their business that at-a-glance recognition they were after.
My game plan for the website was developing a bulletproof college search interface and maintaining a fun California vibe while still looking professional and trustworthy.