There was a problem.
The W Hotel was preparing to announce the opening of their new downtown NYC hotel. They were looking to create some buzz for the launch date and wanted a sales tool to help show off the high class amenities that the hotel has to offer.
I helped solve it.
We created a flash web site with a dramatic landing page that revealed the large ‘W’ sculpture outside of the hotel. The site was displayed on touch screen kiosks all around the W Hotel sales offices and scattered around the grounds of the new build site. Other features of the site included virtual tours of the hotel rooms, floor plans of the building, and the ability to register for special offers.